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About Us

We aim to spread the love of cycling to everyone.

We concentrate on selling cycling, and not just bikes - so we lead rides and clinics to help others (re)discover the joy that cycling brings to us. Our mission is to help experienced and new riders alike, by giving mutual respect and honest advice.

We honor the craft of bike mechanics, and we appreciate all bikes - from classic steel touring rigs to the newest carbon race machines to the well-loved bikes that are used for daily transportation. We strive to do our best on every bike we that comes into our shop.


We think our customer service policies are the bike industry's best, and we stand behind them every day. Our policies reflect our desire to make you - the client - our most enthusiastic salesperson. Our goal is to stoke you out so much that we don't need to advertise.

Meet Our Staff

We believe that working at a bike shop should be a viable career so we find great people who share our values, and keep 'em around for the long haul. So thank you, fam, for supporting us since 1969... We're honored to be a thread in the community fabric of Alameda, Oakland, and the East Bay. Let’s keep the rubber side down and ride!

George Bike Fit Specialist


Hannah Sales Associate & Events Coordinator


Chris Service Manager


Scott General Manager


Cari Service Mechanic


Patrick Service Mechanic


Larry Service Mechanic


Nick Service Mechanic


Browse Our Bike Selection

Find your dream bike today and visit us for a test ride.  We'll ensure that you're on the right bike for your needs and the right frame size for a comfortable, safe cycling experience.